John Nelson has been a commercial copywriter and public relations specialist for 35 years, working for major corporations and international public relations firms. He is the owner of Door Guide Publishing, which produces two local tourism publications, the Door County Go! Guide and Door County Dining Guide. The company also has a video wing, Door County Digital, that produces editorial and commercial videos, and a website, doorcountytoday.com, that is aimed at encouraging potential visitors to visit the Peninsula. Nelson says he believes good writing skills are mandatory requirement for career success, no matter the field. His favorite writers are Robert Stone, John McPhee, Norbert Blei, Alan Furst, Tom Wolfe and Hunter S. Thompson.